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- RENDER THIS! ISSUE 2
RENDER THIS! ISSUE 2

ISSUE 2 /
A PLACE TO LEARN, DISCOVER &
EXPLORE THE EVER CHANGING WORLD
WE DESIGN IN!
✍️ Henry Cheney
We’re here to keep you inspired and informed, with a special focus on the intersection of four key areas:
![]() CGI | ![]() Architecture |
![]() Design | ![]() Technology |
Why these four? Because together, they define the future of creativity. At HBC Visual, our love for CGI has driven us to explore its transformative power across industries, and the rapid rise of AI is rewriting the rules of design.
Yet, we remain grounded in the timeless principles of creativity: the artist behind the tool will always matter.
Don’t be afraid to fail. Be afraid not to try.
CGI
In the world of CGI, imagine sculpting a mythical creature like the ox from God's throne in virtual reality. Louise Melin has done just that, using Adobe Substance tools to create a masterpiece that blurs the lines between art and reality. Her work is a testament to the power of imagination and advances in technology and the ability to design. It feels like we’re getting close to designing like Tony Stark in Ironman! Take a look at the impressive detail and execution of her work in more detail here.
Architecture
In the world of Architecture, indoor air quality and design significantly impact our health and well-being. With the nights drawing in and the weather turning we found The Healthy City & Healthy Home lecture at LDF where they highlighted the importance of creating healthy living environments. One fact I will leave you with is that we spend 90% of our lives indoors, meaning by the age of 50, you will have spent roughly 45 years inside….! Watch the Velux advert for a reminder of the simple pleasures of being outdoors as well as designing our indoor spaces better. Velux project LivingPlaces looks to advance the design of healthy homes, from the ground up.
Design
In the world of Design, from beewax to pine resin, Wax Atelier's collection at LDF was a treasure trove of natural materials. Their pine resin lamp, a collaboration with Jacob Marks, was a standout piece for us. Discover the beauty and versatility of sustainable design with its raw and tactile nature.
Technology
In the world of Technology, how about wood as strong as steel? That’s what US researchers working with SHop Architects have developed. Prefabricated panel made from bioplastic and wood flour using 3D printing. How long until we see a move towards these types of modern materials replacing the old, let’s wait and see, read more here.
You can’t use up creativity.
The more you use, the more you have.
Doodle
Instead of relying on AI-generated images, we invite you to doodle! Sketching isn’t just for fun—it’s a way to unlock creativity and explore new ideas. In each issue, we’ll feature one doodle, and soon, we’d love to showcase your creations.
🎨 Grab a pen, unleash your imagination, and get doodling! 🎨

Water House, Walthamstow
If you found something inspiring here, share this newsletter with a friend!
Stay curious, stay creative.
In every issue, we’ll surprise you with something new and exciting. From quirky discoveries to essential tools, our bonus content will keep you inspired and informed. So, make sure to check back each issue for your dose of unexpected delight.…🧐
Get inspired by looking inside the life of a 99 year old painter….just paint!

AUTHOR /
Henry Cheney is the founder of HBC Visual, a visualisation company supporting designers, architects and developers to bring their projects to life.
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